Adopt a Digital Marketing Strategy today,
- Dayman_Guy

- May 21
- 2 min read

One of the Industry sector who can gain from Digital Marketing Strategy are the travelling & tourism companies. In this article we will focus on 4 companies who adopted the new technologies to enhance their organization.
_ TUI Group
TUI Group, a prominent travel agency company has developed a comprehensive marketing strategy to stay ahead in the industry. This Strategy encompasses various elements, including embracing digital transformation, utilizing Hubspot's marketing platform, and streamlining e-marketing strategies.
_ Jet2holidays
Jet2holidays has launched an inventive social media campaign aimed at travel agents rather than directly at customers, which will help the company to increase its social media presence and generate more sales. The initiative trains independent travel agents on social media marketing, helping them to boost brand awareness and showcase their offerings through social media channels.
_ Loveholidays
Loveholidays has launched its first-ever national brand campaign to show consumers that the ability to create a tailor-made package holiday is at your fingertips. Through her creativity, Loveholidays grew to became the fastest-growing online travel agent, they demonstrated, how easy it is for holiday makers to use its smart technology to create their perfect package holiday from the comfort of their homes.
_ Thomas Cook
Thomas Cook has shifted its focus towards creating more personalized and interactive online experiences. The company is well-known as a tour operators all over the world, for her low-cost holiday because it offered affordable package trips which included housing, travel, and other conveniences. The emphasis on understanding customers needs plays a pivotal role in driving engagement and conversion rates. Thomas Cook has innovated her marketing by promoting her brand directly to the customers through social media platform such as Facebook, Instagram, Twitter and LinkedIn. With social media, she has target divers customers( families, young adults, business travelers & industry professionals.

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