EMAIL MARKETING

Daysmanguy_ Blog

What is email marketing ?

Email marketing is a breed of digital marketing that uses email to connect with potential and existing customers. It aims to raise brand awareness, build customers loyalty and promote products or services. Email marketing can include various types of campaigns, such as newsletters, promotional emails, and transactional emails, to engage and inform subscribers about new products, discounts, and other services.

An other definition – Email marketing is a direct marketing strategy that involves sending commercial messages to potential and existing customers via email. Business can use marketing to promote new products or services, share news drive sales, and encourage customers loyalty. ( sources Brevo).

Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

What is email marketing best practices for success ?

In the section we will present to you 5 best practices used in marketing email

_ Use double opt-in signup forms;

                 Double opt-in: is a simple two-step email verification process that helps ensure your subscribers are genuine, interested, and ready to engage with your content. It’s like giving a friendly nod to confirm, “Yes, I’m in!”

How It Works:

1.       Users Submits Email: A user fills out your subscription form.

2.       Confirmation Email Sent: An automated email pops up in their inbox.

3.       User Clicks Verification Link: They confirm their intent by clicking the link in the email.

4.       Subscription Confirmed: Their email is officially added to your mailing list.

This process keeps your subscribers base clean by weeding out invalid, mistyped, or fake emails, leaving you with an audience that’s truly interested in what you have to share. ( source GROWFORM )

_ Segment your mailing list;

                              Email list segmentation is important because it allows you to send more targeted and personalized messages to your subscribers, which can results in better engagement and ultimately, more conversions. When you segment your email list , you’re able to create content and promotions that are tailored to specific groups of subscribers, based on their interests, behaviors, or demographics. ( sources Abmatic AI)

_Personalize your marketing emails;

                           People generally appreciate when brands add personal touches and pay attention to small details. When it comes to making us feel valued and understood as a customer, a little personalization goes a long way. This rings true for email marketing, too. Email personalization is essential to building relationships with prospects and customers.

Here are some simple email personalization ideas to help increase your open, click-through, and conversion rates.

      . Use subscribers’ first names in the email subject line and content.

      . Consider time zones when scheduling campaigns to maximize the chances of your email being read. Where are the bulk of your subscribers located ?

      . Segment contacts so that messaging in target and relevant.

      . Use behaviour-triggered emails based on how customers interact with your product/service.

      . Recognize users’ milestones with achievement emails

      . Send tailored product recommendations.

( sources from Brevo )

_ A/B test your email marketing content;

                          Email A/B testing is a marketing strategy where you provide different versions of a campaign to your audience. The “A” version is displayed to some of your audience, while another subset gets the “B” version. It can be anything from subject lines to body copy to offers to images.

Email A/B testing can help you to optimize your campaigns. Testing two variations of an email will provide insights to see which version your audience likes the best.

There are a lot of reasons why email is one of the easier methods for A/B testing. The main one is that email A/B testing includes binary responses – clear-cut, two-option reactions or actions recipients can take. These include things like clicking or not clicking a link or opening or not opening an email. Email is good candidate for A/B testing for its ability to test the following:

Ø  Subject line: Testing different subject lines, to see which one generates higher open rates.

Ø  Preheader: A preheader refers to line of preview text of the content in the email. So in this case, you can test different introductory phrases to gauge which one captures readers’ attention.

Ø  Call-to-action (CTA): Testing various CTAs to find out which one leads to more conversions.

Ø  Content: Testing variations of the email copy to determine which content resonates best with your audience.

Ø  Image: Testing variations of the selected images to determine which your audience responds to better. ( sources: salesforce ).

_ Optimize email deliverability

                      Email deliverability is the rate at which your campaign mailings make their way to their desired destination (user’s inbox). According to reports, the changes are high that 1 out of 5 emails you send will not reach your intended recipient’s inbox. Email delivery is a process that marketers go through to ensure that their campaigns are delivered to their customers’ inboxes are not their spam or junk folders.  ( sources: CleanEmail ).

Overall this best practices, marketing emails can hide some wrong practices. In other part, you will present to you 3 mistakes to avoid:

   _  Not Mobile-Friendly

                         Most of us check our emails on our phones while sipping coffee or waiting in line. If your email isn’t easy to read on a small screen, people will delete it immediately. Make sure your emails look good on mobile devices ~ use short paragraphs, big fonts, and buttons instead of tiny links.

Another key tip: Avoid large images that take forever to load. Many people have slow internet connections on mobile, and if your email doesn’t load quickly, they’ll move on. Keep your design clean, and test your emails on different devices before sending them. ( sources: Vitual oplossing ).

_  Not Segmenting your audience

                       Segmenting your audience enables you to tailor your email campaigns to the specific needs of each segment. Creating a targeted message for each segment can increase the likelihood of a successful email campaign. Email segmentation has become easier with a lot of dedicated tools available on the internet. These types of tools are called Customers Relationship Management Tools, or CRM. They offer you advanced customer segmentation features and other perks. ( sources: WP Manage Ninja ).

_  Not Having a Clear CTA

                   You must make it clear what you want your subscriber to actually DO after they have read your email. All your emails should have a clear Call To Action (CTA). It’s obvious, really ~ if you give your subscribers a clear CTA, they are much more likely to it. ( sources: Productive Blogging ).

In conclusion email marketing is the most important tool to help you reach your business goals. Despise all the rules in marketing email, you can achieve  your goals by writing valuable content and treating your readers like a friend. And remember the more insightful your content his, people will subscribe and will rush to open and read your emails.