SHOPIFY SEO SITE CHECKUP REPORT

SEO ANALYSIS REPORT

SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up. We provide a set of SEO tools to help you understand your website from a search engine’s perspective. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

Report generated a day ago, 05/09/2025  ¬¬¬  https: // www.shopify.com

The website https://www.shopify.com received an SEO score of 82 out of 100, which in higher than the average score of 75. Our analysis has identified 10 important issues that can be addressed to further enhance your website’s performance and improve it’s search engine visibility.

_ COMMON SEO issues { Score : 67 /  Failed: 5 / Warnings: 2  /  Passed: 19 }

~ Meta Title Test :  { 100 % of Top 100 % sites passed } _  The website is using a Title tag with a length of 7 characters. While there’s no target of number of characters, titles should be descriptive and concise. Using a Title tag with less than 20 characters is a missed opportunity since it can be difficult to fix all your targeted keywords in such a short text. It’s better a Title use between 20-60 characters, to fit Google search results that have 600-pixel limit. Text: Shopify / Length: 7 characters .

~ Meta Description Test : { 92% of Top 100%   Sites  Passed} _ The website description tag uses a length of 145 characters. We recommend using well-written and inviting meta description with a length between 150 and 220 characters.

~ Heading : Google Search Results Preview Test :

                    Desktop Version                      |                     Mobile Version

 Shopify: Try Shopify free and start a business or grow an existing one. Get more than ecommerce software with tools to manage every part of your business.

~ Keywords :  { Usage Test  48% of Top 100 sites passed } _ The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.

~ Heading Tag Test :  { 62% of Top 100 sites passed } _ This website contains headings tags.  H1 tags:  Be the next big thing  |  H2 tags: store they line up for. The one commerce platform behind it all / there’s no better place for you to build / start selling in no time / Shopify / Support / Developers Products / Global Impact  / Solutions.

~ Link \ Robots.txt Test  { 99% of Top 100 sites passed } _ this website is using a robots.txt file :  https: // www.shopify.com / robots.txt.

~ Sitemap Test : { 83% of Top 100 sites passed }   this website has a Sitemap file : https://www.shopify.com / sitemapslist.xml.

~ SEO Friendly URL Test :  { 29% of top 100 sites passed } _ this webpage contains URL’s that are not SEO friendly!

~ Image Alt Test :  { 78 % of top 100 sites passed } _ this webpage is using “img” tags with empty or missing “alt” attribute!

~ Responsive Image Test : { 29% of top 100 sites passed } _ Not all images in this webpage are properly sized! This webpage is a serving images that are larger than needed for the size of the user’s viewport.

~ Image Aspect Ratio Test :  { 75% of top 100 sites passed } _ Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!

~ Incline CSS Test :  { 10% of top 100 sites passed } _ this webpage is using inline CSS styles!

~ Deprecated HTML Tags Test :  { 94% of top 100 sites passed } _ this webpage does not use HTML deprecated tags.

~ Google Analytics Test :  { 72% of top sites passed } _ this webpage is using Google Analytics.

~ Favicon Test :  { 100% of top 100 sites passed } _ this website appears to have a favicon.

~ JS Error Test :  { 83%  of top 100 sites passed } _ there are no severe JavaScript errors on this webpage.

~ Console Errors Test :  { 27% of top 100 sites passed } _ this webpage doesn’t have any warnings or errors caught by the Chrome DevTools Console.

~ Charset Declaration Test : { 96% of top 100 sites passed } _ this webpage has a character encoding declaration. Content-Type: text/html; charset=utf-8.

~ Social Media Test :  { 75% of top 100 sites passed } _ this webpage is connected successfully with social media using: Facebook Pinterest Twitter

_  SPEED OPTIMIZATIONS { Score; 82 /  Failed: 4  /  Warnings: 1  /  Passed: 20 }

HTML Page Size Test :  { 23% of top 100 sites passed } the site of this webpage’s HTML is 86.69 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.

DOM Size Test :  { 56% of top 100 sites passed } the Document Object Model (DOM) of this webpage has 2,014 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.

HTML Compression/GZIP Test : { 99% of top 100 sites passed } this webpage is successfully compressed using br compression on your code. The HTML code is compressed from 424.48 Kb to 86.69 Kb ( 80% size savings ). This helps ensure a faster loading webpage and improved user experience.

Site Loading Speed Test :  { 71% of top sites passed } the loading time of this webpage ( measured from N. Virginia, US ) is around 1.01 seconds and this is under the average loading speed which is 5 seconds.

JS Execution Time Test :  { 53% of top 100 sites passed } the JavaScript code used by this webpage is executed in more than 2 seconds.

Page Objects Test : this webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience! [ Content size by content type 100% & size 2.20 Mb / Requests by content type 100% & 82  /  Content size by domain 100% & 2.20 Mb  /  Requests by domain 100% & 82 .

Page Cache Test ( Server Side Caching ) :  { 100% of top 100 sites passed }   this webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.

Flash Test :  { 100% of top 100 sites passed } this webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.

CDN Usage Test :  { 95% of top 100 sites passed } this webpage is serving all images, javascript and css resources from CDNs.

Modern Image Format Test :  { 43% of top 100 sites passed } this webpage is using images in a modern format.

Image Metadata Test :  { 72% of top 100 sites passed } this webpage is not using images with large metadata.

Image Caching Test :  { 95% of top 100 sites passed } this webpage is not using uncached images from same domain.

JavaScript Caching Test :  { 96% of top 100 sites passed } this webpage is not using uncached CSS resources from same domain!

CSS Caching Test :  { 98% of top 100 sites passed } this webpage is not using uncached CSS resources from same domain!

JavaScript Minification Test :  { 98% of top 100 sites passed }   All JavaScript files used by this webpage are minified.

CSS Minification Test :  { 100% of top 100 sites passed } All CSS resources used by this webpage are minified.

Render Blocking Resources Test :  { 15% of top 100 sites passed } this webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.

Nested Tables Test :  { 100% of top 100 sites passed } this webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.

Frameset Test :  { 100% of top 100 sites passed } this webpage does not use frame.

Doctype Test :  { 100% of top 100 sites passed } this webpage has a doctype declaration.  <!DOCTYPE html>

URL Redirects Test :  { 97% of top 100 sites passed } this URL doesn’t have any  redirects (which could potentially cause site indexation issues and site loading delays).

Time to First Byte Test :  { 99% of top 100 sites passed } the Time To First Byte value of this website is 0.045 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

First Contentful Paint Test :  { 90% of top 100 sites passed } the First Contentful Paint value of this webpage is 1.155 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

Largest Contentful Paint Test :  { 77% of top 100 sites passed } the Largest Contentful Paint duration of this webpage in 0.49 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

Cumulative Layout Shift Test :  { 91% of top 100 sites passed } the CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

SERVER and SECURITY_ { Score: 100  /  Failed: 0  / Warnings; 0 /  Passed:  10  /

URL Canonicalization Test : { 93% of top 100 sites passed } https://www.shopify.com/ and https://shopify.com / resolve to the same URL.

SSL Checker and HTTPS Test :  { 100% of top 100 sites passed } this website is successfully using HTTPS, a secure communication protocol over the Internet.

Mixed Content Test (HTTP over HTTPS) : { 100% of the top 100 sites passed } this webpage does not use mixed content – both the initial HTML and all other resources are loaded over HTTPS.

HTTP2 Test :  { 99% of top 100 sites passed } this webpage is using the HTTP/2 protocol.

HSTS Test :  { 84% of top 100 sites passed }   this webpage is using the Strict-Transport-Security header. | strict-transport-security: max-age=15552000; includesubdomains; preload .

Safe Browsing Test :  { 100% of top 100 sites passed } this website is not currently listed as suspicious (no malware or phishing activity found).

Server Signature Test : { 95% of top 100 sites speed } the server signature is off for this webpage.

Directory Browsing Test : { 100% of top 100 sites passed } Directory browsing is disabled for this website.

Plaintext Emails Test :  { 97% of top 100 sites passed } this webpage does not include email addresses in plaintext.

Unsafe Cross-Origin Links Test :  { 45% of top 100 sites passed }  this webpage is not using | target=” _blank” links without rel=”noopener” or rel=”noreferrer” attribute.

MOBILE USABILITY _  [  Score: 100 /  Failed: 0  /  Warnings: 0  /  Passed: 3 ]

Meta Viewport Test : { 92% of top 100 sites passed } this webpage is using a viewport meta tag. |  <meta name=”viewport” content =”content=”width=device-width,initial-scale=1”/>

Media Query Responsive Test :  { 98% of top 100 sites passed } this webpage is using CSS media queries, which is the base for responsive design functionalities.

Advanced SEO _  [ Score: 98  /  Failed: 1   /  Warning: 1  /  Passed: 8 ]

Structured Data Test : { 66% of top 100 sites passed } this webpage is using structure data.

Custom 404 Error Page Test : { 80% of top 100 sites passed } this website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website’s user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.

Noindex Tag Test : { 99% of top 100 sites passed } this webpage does not use the noindex meta tag. This means that it can be indexed by search engines.

Canonical Tag Test : { 93% of top 100 sites passed } this webpage is using the canonical link tag. This tag specifies that the URL: https;//www.shopify.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site’s URL structure. |  <link href=https://www.shopify.com/rel=”canonical”/>.

Nofollow Tag Test : this webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.

Disallow Directive Test :  Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).

Meta Refresh Test :  { 98% of top 100 sites passed }   this webpage is not using a meta refresh tag.

SPF Records Test : { 94% of top 100 sites passed } this DNS server is using an SPF record. | v=spf1 include:_spf.google.com include:mail.zendesk.com include:sendgrid.net ip4:35.243.177.105 ip4:35.185.47.30~all

Ads.txt Validation Test :  { Score: 67% of top 100 sites passed } this website doesn’t use an Ads.txt is a text file that contains a list of Authorized Digital Sellers. The prpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

How to fix it ?

H_ It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.

H_ To improve the website experience to your visitors, it is recommended to eliminate any render-blocking resources on this webpage.

H_ Add descriptive and relevant “alt” attributes to all “img” tags to improve website accessibility.

H_ Consider reducing the HTML size to improve loading times and retain visitors.

M_ Serve properly sized images to reduce page loading times and to improve user’s experience.

M_ Avoid using distorted images, as they can have a negative impact on the user experience.

M_ Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.

L_ Using more than 20 HTTP requests on a webpage can negatively impact the loading time.

L_ Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.

End of  SEO Site CheckUp report.